Imagine If We Over-Hype A Small Business..The Lessons from the Popeyes Chicken Sandwich…

This week, Social media went bananas over this chicken sandwich! Popeyes chicken sandwich is an economic indicator.  If we could support business in our community like this chicken sandwich. Support mom and pop stores.  The dollars we have are powerful! The powerful of social media is powerful.
I challenge you this week and forever to support a small business.
How can we create raving fans on social media?

• Engagement- Social Media is all about community building and your target audience getting interested in your brand and its value. For instance: A potential customer should walk up to any given business rather than the opposite happening. Social Proofing is immensely necessary for engagement i.e. a majority of interested audience committed over digital platforms to your business. The mainstream perception lies on the fact that where there are more people, the business works better there.
• Driving Sales- To drive sales for your business and even for personal promotion of an individual; daily content marketing and advertising over Social Media tools have a major role to play. 
• Keep posting! Commenting! Never Give Up! Network! The internet gives everyone the freedom to choose anything that they like and social media is just a medium to drive somebody to the desired platform. Today, every small and medium business uses social media to reach the desired audience.
• The importance of social media in business is growing at warp speed. With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never before!
• Support does always mean money! Repost tagging! Commenting!
• The clever marketing meant that with every angry retort, Popeyes rivals were actually promoting the sandwich. First, Popeyes tweeted a post alleging that the sandwich was good.
• USE SOCIAL MEDIA! Talk about your business!

I challenge you this week to support a small business this week! Make them go viral!!
Small Businesses Support Your Local Community
If you’ve ever balked at giving your money to a large corporation, small businesses are the way to go. Spending your money with a small business often will keep the money within your community. Small, local business owners are more likely to form partnerships with other local businesses, join the rotary club, sponsor the local soccer team and the school districts, and will make a point to give back to the community – after all, they likely live there too.
Today, there are a reported 29.6 million small businesses operating in the U.S. alone, but only half of new businesses will survive past 5 years. Competition from chains, skyrocketing brick and mortar leases, and struggles getting website traffic all contribute. Small businesses are important to the economic and social fabric of our society, though, and we all play a part in their survival.
www.tjinspires.com 
https://www.amazon.com/Tristan-L-Jackson/e/B015ME11LK
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